Barry Gisser, CFO of American Public Media Group
As CFO and SVP of American Public Media Group, Barry Gisser draws on more than thirty years of leadership across private and nonprofit organizations. At APMG – most well known in this market as MPR Radio, he oversees financial operations, leads data informed decision making, and financial stewardship. Navigating through an extremely challenging time for nonprofits and especially public radio, he is well respected for his levelheaded leadership. His earlier career includes roles at Proctor & Gamble, Ecolab, and ConAgra Foods, and he has been recognized by Twin Cities Business as one of the top People to Know. Barry’s impact throughout his career path made Scouts Curious to learn more…
If you could try a different job for a day, what would you choose?
Left-handed MLB shortstop. I played baseball through college and beyond. At a certain point lefties get moved to the outfield. Early on, before conventional wisdom kicked in, I loved all the action of the middle infield.
What advice would you give someone starting out in your industry?
Start with the unmet consumer need and how you and your firm are uniquely qualified to deliver on it. I think that concept is relevant across industries. We gain and retain relevance by improving people’s lives, even in small ways.
What is your mantra?
“Just Keep Swimming”. Yes, it is borrowed from Finding Nemo, an animated film. But I do believe big things can only begin when you take the first (and second, and third..) step.
How do you get yourself out of a slump?
Going for a run. We are fortunate in this community to have amazing lakes and trails. They provide me an immediate physical and mental boost.
What companies or leaders do you admire?
John Pepper. Retired Chairman and CEO of Procter & Gamble. For me, definition of the word leader. Results focused, strategic, curious, authentic, kind, civic minded. If you’ve never heard of John Pepper, check out his Wikipedia page.
What has been the biggest shift you’ve noticed in your industry in the last decade?
The way audiences consume or tune-out media. Massive change, the industry is still trying to adapt.
Who has been most instrumental in your career?
My wife Sarah. Partner, friend, advisor, inspiration. We met as next-door neighbors and young professionals at P&G. She worked on Scope and I worked on Crest. If that’s not a sign, what is?
What is your go-to celebration meal, drink or tradition?
DQ. I’m a marathon runner and twice have stopped in for a cone a few miles before the finish line to celebrate (maybe a couple miles early but a great way to get a free cone). Last year I brought a table-top machine into the office for summer soft-serve “selebrations”. I’m excited to do it again this year.
