John Rimstad, CFO of Shelter Corp.

John Rimstad, CFO of Shelter Corp., has had a career that reflects his ability to work with a visionary, take a plan, execute strategy, and bring it to life. He has successfully telescoped from mid-size organizations to a huge complex corporate setting, then back again, bringing his experience and wisdom with him. His pragmatic, inclusive leadership style encourages others to voice ideas and questions and inspires trust and loyalty. John’s roots in the Air Force Academy leads to an unflappable, level-headed approach that has served him well. His ability to be successful at a variety of companies made Scouts Talent curious to learn more…

If you could try a different job for a day, what would you choose?

Resto-mod builder, someone who restores classic cars with modern conveniences. Someone who can balance the original features that made it unique, while adding modern safety, performance, and technology. Seeing the direct and immediate results of your work is very satisfying!

What advice would you give someone starting out in your industry?

Don’t be quick to judge, empathy is critical. We manage not only the physical property of investors to ensure it will generate income for decades to come, but the customers living in those communities also count on us to ensure a safe and welcoming environment. Our kindness to someone having a bad day or not getting along with their neighbor can go a long way.

What is your mantra?

Integrity, transparency, empathy. Never compromise your integrity, and always follow through on your commitments. Tell others what they need to hear, not just what they want to hear. However, do so in an empathetic way, so they will listen and hear vs. go on the defensive.

What companies or leaders do you admire?

I admire entrepreneurs who have made their own way. Don Weber in La Crosse, Wisconsin; who launched many businesses, comes top of mind for me. He is always thinking about how to serve his community in terms of what are the problems and challenges that need to be solved? How many jobs can be created while overcoming the obstacles that the community is up against? A very selfless person who is always looking out for others are the kind of leaders I admire.

What has been the biggest shift you’ve noticed in your industry in the last decade?

I haven’t been in this industry for the last decade so I’m learning myself. However, I think that the pandemic demonstrated that we don’t need to have staff onsite at an apartment community and we can still perform the key functions of our job effectively. This has opened new possibilities with where and how these key tasks can be performed.

How do you get yourself out of a slump?

Step away from the task/problem that you are stuck on. A walk, a workout, a weekend (or more) and a prayer (or two) are things that help me come back with a renewed energy and new lens on the task/problem.

Who has been most instrumental in your career?

Kyle Didier has been a friend and mentor since 2004. I’ve worked for Kyle and seen first-hand his visionary mind and keen business instincts in action. I’ve been the beneficiary of career advice and guidance from him for nearly 20 years. He has helped me through many personal and family decisions as a friend, and for the third time in my career, I have had the pleasure of working with this great leader and all-around great person.

What is your go-to celebration meal, drink or tradition?

I like a good steak grilled at home with garlic mashed potatoes and asparagus and a full-bodied red wine. Celebrating in a relaxed environment at home surrounded by family is always preferable for me.


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